Background of the Project
The Sales Center for the Fenghuang Lake Project is located at the intersection of Gangcheng East Street and the north side of Fenghuang West Road in Laishan District, Yantai City, Shandong Province. Before the Sales Center project began, the entire area around the Fenghuang Reservoir, designated for real estate development, had already been planned and styled.
The original plan included three main parts: a residential area, a commercial street along the road, and a comprehensive commercial area near the Fenghuang Reservoir.
Given that the Sales Center will be on the north side of the commercial street and close to Gangcheng East Street, its architectural style should match the original plan. This ensures that the Sales Center fits well with the overall design and does not look out of place.
Yantai Sales Gallery
The Planning Style
The project’s original design features two main architectural styles: modern neo-Chinese for the internal commercial area and modern constructivism for the commercial street. The commercial street buildings have fragmented forms, creating a bustling, stylish atmosphere. In contrast, the internal commercial area near Fenghuang Reservoir has a tranquil, modern neo-Chinese style, enhancing its Chinese characteristics.
The Sales Center should match the project’s overall ambiance, using both modern and neo-Chinese styles in its design and materials for a balanced effect.